Market research before creating your game.

So, you know how to create games, you have plenty of ideas, and now you want to finish one game and sell it. You’ve come to the right place to get started on that. The first and most important thing to focus on is marketing. Marketing comes before creating your game, it comes even before thinking about your game.

Most people think that marketing is about advertising and press releases, but that’s only a tiny part of it. Get this into your head: Marketing is everything, and everything is marketing. Marketing is the kind of game you create, for which platforms, your price, your customer support, your demo, the graphics, game loading times, … everything!
Marketing focuses on the customer, it’s how (s)he experiences your products and services. If you want to sell a game, you have to start asking yourself the right questions, marketing questions. I’ll provide you with a list of questions you need to think about, this is crucial if you ever want your game to sell.