Get motivated: Ralph Bakshi

As a kid I saw the animation movie Fire & Ice, and absolutely loved it. Back then I didn’t know the creator was successfully competing with a big corporation like Disney. You should definitely check out this video with the creator of that animation movie, Ralph Bakshi, on how to Read more…

Are portals ripping you off?

Indie and casual game developers can sell their games through various portals. Unfortunately these portals offer very low royalty rates (about 25% to 35%). Some ‘developer friendly’ portals offer 40%. Remark that this percentage is not calculated on the game’s price, but on the ‘net revenue”, which means that when a game is sold, first some payment processing fees and other costs are deducted, and you will get the % of what’s left. And you know what, it doesn’t stop there. Portals make sure they stay in control by forcing following policies: (more…)

Flexible use of game libraries

When developing a new game, the first thing you should consider is your high level game architecture. You’re probably going to use some 3rd party libraries, maybe you already have some in-house libraries that you’re going to use, or develop them for future use. How these things fit together seems obvious, but when you consider following architecture, it will save you a lot of time and frustration later on.

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Market research before creating your game.

So, you know how to create games, you have plenty of ideas, and now you want to finish one game and sell it. You’ve come to the right place to get started on that. The first and most important thing to focus on is marketing. Marketing comes before creating your game, it comes even before thinking about your game.

Most people think that marketing is about advertising and press releases, but that’s only a tiny part of it. Get this into your head: Marketing is everything, and everything is marketing. Marketing is the kind of game you create, for which platforms, your price, your customer support, your demo, the graphics, game loading times, … everything!
Marketing focuses on the customer, it’s how (s)he experiences your products and services. If you want to sell a game, you have to start asking yourself the right questions, marketing questions. I’ll provide you with a list of questions you need to think about, this is crucial if you ever want your game to sell.

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